Unlock Leads With Google Business

There’s more to Google Business than a simple listing. See how it can serve your drive for sales.

Google advertising has been part of smart dealership marketing for more than 20 years. Yet, Google Adwords represents only a start of driving organic leads to your website.

Google Business can and should act as an important member of your cast in your Search Engine Optimization performance.

For starters, Google Business is free–hard to beat that. Anyone searching on your dealership sees this result front and center.

This free account can transform how your local business connects with potential customers and enhance its online visibility. A Google Business profile is much more than a simple online listing.

The profile serves as your business's digital storefront, providing potential customers with immediate, comprehensive information directly on Google Search and Google Maps.

Local visibility is perhaps the most immediate advantage. When potential customers search for services or products in their area, a well-optimized profile can position your business prominently in search results.

This increased visibility translates directly into more foot traffic, website visits, and potential customer interactions, like booking a service or purchasing products. The profile also adds a layer of credibility and trust crucial in today's competitive marketplace.

Benefits of a Google Business Profile

There are many ways your Google Business profile can help you attract and grow organic traffic to your dealership.

The Sensible Driver program helps optimize your Google Business profile in ways that compliment your marketing and advertising campaigns. Sensible Driver can help keep your information organized, accurate and up-to-date with new offers.

Consider the following reasons why your dealership should make its Google Business profile accurate and engaging:

1. Enhanced Local Visibility

A well-optimized Google Business Profile can place your business front and center with potential customers in local search results. This means more eyes on your business and increased foot traffic, and online inquiries.

2. Credibility and Trust

A complete and verified profile adds legitimacy to your business. It shows potential customers that you're a real, established business with current and accurate information.

3. Easy customer access

The profile allows customers to leave reviews, ask questions, book service appointments, and interact directly with your business. These interactions provide valuable feedback while improving your search rankings.

4. Free Promotional Tool

A Google Business Profile is completely free unlike paid advertising. It provides a robust platform to showcase your business, share updates, and attract new customers.

But you can’t reach the customers you want if your profile isn’t fully optimized or updated regularly. Several key components of your profile must be set up to show in organic search results. Creating and maintaining an effective Google Business Profile requires time and strategic content management—a service component of the Sensible Driver Program.

Accurate contact Information - Include your business name, address, phone number, and operating hours across all online platforms.

High-Quality visual content - As a start, that includes high-quality photographs that showcase your business’s interior, exterior and products.

Detailed business description - Tell your story, highlight what makes your business unique and use relevant local keywords to improve search rankings.

Regular updates and posts - Google favors active profiles. Post often. This includes special offers, new vehicles, services and informational articles.

Encourage and manage reviews - Customer feedback plays an important role in how highly your dealership website is listed in the organic search rankings. Are you encouraging satisfied customers to leave reviews? Do you respond professionally to all feedback, both positive and negative.

If your Google Profile doesn’t contain many reviews–and your competitor's does–place a priority on soliciting good feedback.

Sharing regular updates and posts is an important component of your Google Business Profile and the Sensible Driver Program continuously manages this for you to keep your profile up to date and helpful for customers.

Learn how we can help you maintain and improve your Google Business profile. Contact Sensible Driver at 888-699-6963.

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Give your Quick Lane marketing a monthly boost with the Sensible Driver program. The Sensible Driver Retention & Conquest program is co-op approved through years of proven campaign strategies. It helps you compete with local repair shops with a cost-effective solution for your on-line marketing. "Our program is designed specifically for Quick Lane locations to build brand awareness and store traffic," said Jay Alling, founder of Sensible Driver. “It helps your Quick Lane stores rank highly in Google searches while keeping your business top-of-mind with existing customers.” The innovative Sensible Driver Retention & Conquest program is designed to: Increase retention Grow service ROs Promote tire sales Improve your search results Sensible Driver for Quick Lane includes a stand-alone website for your Quick Lane. This site is optimized for Google search and responsive for mobile users. Your Quick Lane website works in combination with a Quick Lane-branded email campaign. It includes promotional offers for your Quick Lane and provides a soft-sell approach for your services. Links in the email campaign send customers directly to your website. Sensible Driver for Quick Lane benefits The program is a wealth of key digital components to help your Quick Lane grow and flourish including: Customer Connect, a monthly check-in to assure your campaigns are on target and review promotions. Our team of digital experts go above and beyond traditional digital programs to deliver value-added service. Your Quick Lane managers get personalized monthly updates and marketing suggestions. We do the heavy digital lifting so you can focus on your Quick Lane operations. WebDriver, a custom Quick Lane website. This attractive Quick Lane website helps your store rank above local competition on Google Maps and in Google searches. The site is updated monthly. The custom Quick Lane site is optimized to appear in Google searches for terms for high value services such as “new tires” and "brake repair.” Google Business Connect: Your Google Business listing is critical to your business. We’ll set your Google Business listing to the right links and offers that help drive business. CampaignDriver, a monthly email newsletter. Simply put, your Quick Lane e-newsletter creates the key to keeping you top of mind with customers. And it offers proven results.. Every month your customers receive email offers and service suggestions delivered right to their phone or computer. The Sensible Driver email newsletter keeps your customers connected and engaged wherever they are – at the office, home or out running errands. SalesBuilder, targeted remarketing campaigns. Want to sell more tires and high-value services such as brake repair? Our remarketing platform helps you do that through automated follow-up marketing. CouponDriver, a Google-friendly coupon engine for your Quick Lane promotions. We work directly with Quick Lane reps to assure your customers always get the latest national offers. We also work directly with you to create local offers just for your Quick Lane. ListBuilder, engaging your customers and prospects. We automatically download your DMS list. We also can upload your CRM sales list to help Increase non-Ford repair orders. Every month your list also grows automatically through opt-in customers on your custom Sensible Driver website. DataDriver: Customer analytics and DMS integration. Our analytics tools help you understand your customer behaviors and focus on what works best. Paddelboard Content Management System, your mobile-friendly portal to campaign analytics and marketing insights. You can expect thousands of customer interactions every month from a standard list.* The monthly email newsletter blends monthly car care content with your Quick Lane’s coupons. For example, January articles about winter driving are paired with winter tire and wiper blade promotions. In summer, articles about how heat affects vehicles are paired with brake and climate control promotions. Get A Closer Look Sensible Driver works with Quick Lane businesses throughout North America. Each of our digital experts can help support your Quick Lane marketing team and provide insights about what works and what doesn't. Visit the following sites for examples and more details on the program: Digital Success In Baltimore Visit the Quick Lane at Al Packer's White Marsh Ford website. Go to: Sample Sensible Driver website For more info about Sensible Driver for Quick Lane, call Sensible Driver at (888) 699-6963 or send an email to info@sensibledriver.com . *Based on a list size of 5,000 emails or more. Copyright ©2024 by Sensible Driver. All rights reserved.