Increase Vehicle Sales, Quick Lane Traffic with Sensible Driver
An email newsletter for your Ford dealership or Quick Lane shop delivers one of the highest returns of any digital marketing program. See how it can help your business.
Ford dealerships and Quick Lane businesses face plenty of challenges for summer vehicle and service sales. Get a jump on competitors by engaging your existing customers through a custom, affordable email newsletter.
Sensible Driver e-newsletter programs–designed specifically for Ford dealerships and Quick Lane shops–help improve retention, increase RO value and increase VDP visits.
See sample of Ford dealership email newsletter program
See sample of Quick Lane email newsletter program
“Ford and Quick Lane customers respond positively to a well-designed, informative email newsletter campaign,” said Jay Alling, founder of Sensible Driver. “Relevant content delivered on a monthly schedule gets viewed. It spikes traffic for calls, appointments, service offers and website VDP listings.”
According to recent Google Analytics data, an email newsletter delivers better customer engagement rates more than 50%--higher than most other types of digital marketing campaigns. The rate takes into consideration page views, time on site and “events” (form submissions, watching a video, clicking a button).
Other recent data show auto dealer email newsletters average 30 to 45 percent open rates (eyeball views). They also influence a 20 to 40 times return on investment for service and hundreds of VPD visits monthly (based on list size of 10,000 or more).
Sensible Driver for Ford Dealers and Quick Lane shops is designed to:
- Spike monthly VDP views. Highlight vehicles and Increase traffic to your vehicle listings.
- Increase retention. Monthly email campaigns keep your dealership services top of mind for customers and prospects. The Sensible Driver email newsletter program is the only monthly digital campaign that delivers consistent information about your Quick Lane business–and helps spike monthly traffic.
- Announce vehicle and service specials before major holidays. Our team of web experts send out extra campaigns right at the time of year your customers are thinking about getting a new vehicle or hitting the road for vacation.
- Grow service ROs. Digital offers and articles highlight all of your current vehicle and service..
- Promote tire, alignment and brake services. Digital offers and articles highlight your most valuable services to differentiate your Quick Lane business from all the competitors in your market area.
- Improve search results and attract new customers. Our Quick Lane program includes a custom website that establishes your digital presence, increases organic search results and gives you a pin on the Google Map.
- Support responsive formats for mobile and desktop customers. Your email campaigns look professional no matter which device your customers are using to get their email.
- Learn more about your customers. Our marketing platform tracks results, identifies key customer interests and sends remarketing offers to likely buyers
- Increase posts on your Google Business listing.
- Connect with your newest vehicle buyers for follow-up service and parts accessories.
Find out more about Ford Dealership email newsletter program and the Quick Lane email newsletter program. Or call Sensible Driver at (888) 699-6963.
There’s more to Google Business than a simple listing. See how it can serve your drive for sales.
Drivers are heading into all directions of the digital compass after Memorial Day weekend. See our suggestions for spiking customer engagement in early summer.
Give your Quick Lane marketing a monthly boost with the Sensible Driver program. The Sensible Driver Retention & Conquest program is co-op approved through years of proven campaign strategies. It helps you compete with local repair shops with a cost-effective solution for your on-line marketing. "Our program is designed specifically for Quick Lane locations to build brand awareness and store traffic," said Jay Alling, founder of Sensible Driver. “It helps your Quick Lane stores rank highly in Google searches while keeping your business top-of-mind with existing customers.” The innovative Sensible Driver Retention & Conquest program is designed to: Increase retention Grow service ROs Promote tire sales Improve your search results Sensible Driver for Quick Lane includes a stand-alone website for your Quick Lane. This site is optimized for Google search and responsive for mobile users. Your Quick Lane website works in combination with a Quick Lane-branded email campaign. It includes promotional offers for your Quick Lane and provides a soft-sell approach for your services. Links in the email campaign send customers directly to your website. Sensible Driver for Quick Lane benefits The program is a wealth of key digital components to help your Quick Lane grow and flourish including: Customer Connect, a monthly check-in to assure your campaigns are on target and review promotions. Our team of digital experts go above and beyond traditional digital programs to deliver value-added service. Your Quick Lane managers get personalized monthly updates and marketing suggestions. We do the heavy digital lifting so you can focus on your Quick Lane operations. WebDriver, a custom Quick Lane website. This attractive Quick Lane website helps your store rank above local competition on Google Maps and in Google searches. The site is updated monthly. The custom Quick Lane site is optimized to appear in Google searches for terms for high value services such as “new tires” and "brake repair.” Google Business Connect: Your Google Business listing is critical to your business. We’ll set your Google Business listing to the right links and offers that help drive business. CampaignDriver, a monthly email newsletter. Simply put, your Quick Lane e-newsletter creates the key to keeping you top of mind with customers. And it offers proven results.. Every month your customers receive email offers and service suggestions delivered right to their phone or computer. The Sensible Driver email newsletter keeps your customers connected and engaged wherever they are – at the office, home or out running errands. SalesBuilder, targeted remarketing campaigns. Want to sell more tires and high-value services such as brake repair? Our remarketing platform helps you do that through automated follow-up marketing. CouponDriver, a Google-friendly coupon engine for your Quick Lane promotions. We work directly with Quick Lane reps to assure your customers always get the latest national offers. We also work directly with you to create local offers just for your Quick Lane. ListBuilder, engaging your customers and prospects. We automatically download your DMS list. We also can upload your CRM sales list to help Increase non-Ford repair orders. Every month your list also grows automatically through opt-in customers on your custom Sensible Driver website. DataDriver: Customer analytics and DMS integration. Our analytics tools help you understand your customer behaviors and focus on what works best. Paddelboard Content Management System, your mobile-friendly portal to campaign analytics and marketing insights. You can expect thousands of customer interactions every month from a standard list.* The monthly email newsletter blends monthly car care content with your Quick Lane’s coupons. For example, January articles about winter driving are paired with winter tire and wiper blade promotions. In summer, articles about how heat affects vehicles are paired with brake and climate control promotions. Get A Closer Look Sensible Driver works with Quick Lane businesses throughout North America. Each of our digital experts can help support your Quick Lane marketing team and provide insights about what works and what doesn't. Visit the following sites for examples and more details on the program: Digital Success In Baltimore Visit the Quick Lane at Al Packer's White Marsh Ford website. Go to: Sample Sensible Driver website For more info about Sensible Driver for Quick Lane, call Sensible Driver at (888) 699-6963 or send an email to info@sensibledriver.com . *Based on a list size of 5,000 emails or more. Copyright ©2024 by Sensible Driver. All rights reserved.
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