Sensible Driver Program FAQs
What is Sensible Driver for Quick Lane?
Simply put, it is a fully automated service marketing program that drives traffic to your website and your business. The program has proven effective at many Quick Lane businesses. It includes three main components to help sell high value tickets such as tires and brakes:
Quick Lane website updated monthly with new content and national offers.
Monthly service campaign with emphasis on Quick Lane branding.
Automated remarketing to customers interested in high value services.
Who creates the content and monthly offers?
Sensible Driver for Quick Lane includes Quick Lane-related content for your website and email campaigns. Articles, videos, photos and Quick lane national offers are updated monthly.
Can I add my own content and offers?
Yes, the Customer Central platform allows you to add your own content and offers. Your account provides includes pre-built coupon that may be customized and deployed in minutes.
How does the monthly email campaign work?
Every month you receive an automated preview of the campaign. The campaign goes out automatically a few days later.
Can I customize the email?
Yes, you may add additional content, change the content and reschedule the distribution through the Customer Central platform.
What is a remarketing campaign?
The remarketing program automatically tracks activity on links such as tire and brake content. It then sends out a follow-up campaign with offers for customers who clicked on those links.
Can we create our own content?
Yes, the more content the better for your website and customers. We recommend adding custom videos about your shop. Also, articles and blogs about your business help fill out your site and improve search engine optimization.
What is a Google Business listing?
Google Business is important piece of the search engine puzzle. Every Quick Lane should have its own Google Business listing, not shared with any other business or dealership location. Your Google Business listing It allows business to post text and offers. It links to Google maps and show details about your business such as hours of operation and can become the basis of customer recommendations for your business. Ask the Sensible Driver team how they can help improve your Google Business page listing.
How do we track the Sensible Driver program?
eMail Reports are generated automatically. You receive weekly engagement reports and a monthly iReport. The weekly reports show how many people are interested in your high value services such as tires and brakes. The monthly iReport provides an at-a-glance review of distribution, customer activity and preferences.
Where do national offers come from?
The Sensible Driver team coordinates offers announced by the Quick Lane national office.
What about the email list?
Sensible Driver syncs with your DMS to automatically add emails of past and new customers. You may add your CRM list as well through the Customer Central platform, or ask the Sensible Driver team for assistance.
What about lists contained in our dealership CRM system?
Quick Lane services all makes and models. The CRM list contains contacts that probably do not own a Ford vehicle but are potential Quick Lane customers. You may add the list through the Customer Central platform, or ask the Sensible Driver team for assistance.
What is the program term?
Sensible Driver for Quick Lane is offered at a deeply discounted rate for a one-year term, paid quarterly. it is a flat rate.
Can the Sensible Driver team help with other digital marketing?
Yes, the Sensible Driver team has quite a bit of experience on digital marketing including Google search advertising, Facebook advertising, search engine optimization programs, social media marketing and conquest email programs.