Give your Quick Lane marketing a monthly boost with the Sensible Driver program. The Sensible Driver Retention & Conquest program is co-op approved through years of proven campaign strategies. It helps you compete with local repair shops with a cost-effective solution for your on-line marketing. "Our program is designed specifically for Quick Lane locations to build brand awareness and store traffic," said Jay Alling, founder of Sensible Driver. “It helps your Quick Lane stores rank highly in Google searches while keeping your business top-of-mind with existing customers.” The innovative Sensible Driver Retention & Conquest program is designed to: Increase retention Grow service ROs Promote tire sales Improve your search results Sensible Driver for Quick Lane includes a stand-alone website for your Quick Lane. This site is optimized for Google search and responsive for mobile users. Your Quick Lane website works in combination with a Quick Lane-branded email campaign. It includes promotional offers for your Quick Lane and provides a soft-sell approach for your services. Links in the email campaign send customers directly to your website. Sensible Driver for Quick Lane benefits The program is a wealth of key digital components to help your Quick Lane grow and flourish including: Customer Connect, a monthly check-in to assure your campaigns are on target and review promotions. Our team of digital experts go above and beyond traditional digital programs to deliver value-added service. Your Quick Lane managers get personalized monthly updates and marketing suggestions. We do the heavy digital lifting so you can focus on your Quick Lane operations. WebDriver, a custom Quick Lane website. This attractive Quick Lane website helps your store rank above local competition on Google Maps and in Google searches. The site is updated monthly. The custom Quick Lane site is optimized to appear in Google searches for terms for high value services such as “new tires” and "brake repair.” Google Business Connect: Your Google Business listing is critical to your business. We’ll set your Google Business listing to the right links and offers that help drive business. CampaignDriver, a monthly email newsletter. Simply put, your Quick Lane e-newsletter creates the key to keeping you top of mind with customers. And it offers proven results.. Every month your customers receive email offers and service suggestions delivered right to their phone or computer. The Sensible Driver email newsletter keeps your customers connected and engaged wherever they are – at the office, home or out running errands. SalesBuilder, targeted remarketing campaigns. Want to sell more tires and high-value services such as brake repair? Our remarketing platform helps you do that through automated follow-up marketing. CouponDriver, a Google-friendly coupon engine for your Quick Lane promotions. We work directly with Quick Lane reps to assure your customers always get the latest national offers. We also work directly with you to create local offers just for your Quick Lane. ListBuilder, engaging your customers and prospects. We automatically download your DMS list. We also can upload your CRM sales list to help Increase non-Ford repair orders. Every month your list also grows automatically through opt-in customers on your custom Sensible Driver website. DataDriver: Customer analytics and DMS integration. Our analytics tools help you understand your customer behaviors and focus on what works best. Paddelboard Content Management System, your mobile-friendly portal to campaign analytics and marketing insights. You can expect thousands of customer interactions every month from a standard list.* The monthly email newsletter blends monthly car care content with your Quick Lane’s coupons. For example, January articles about winter driving are paired with winter tire and wiper blade promotions. In summer, articles about how heat affects vehicles are paired with brake and climate control promotions. Get A Closer Look Sensible Driver works with Quick Lane businesses throughout North America. Each of our digital experts can help support your Quick Lane marketing team and provide insights about what works and what doesn't. Visit the following sites for examples and more details on the program: Digital Success In Baltimore Visit the Quick Lane at Al Packer's White Marsh Ford website. Go to: Sample Sensible Driver website For more info about Sensible Driver for Quick Lane, call Sensible Driver at (888) 699-6963 or send an email to info@sensibledriver.com . *Based on a list size of 5,000 emails or more. Copyright ©2024 by Sensible Driver. All rights reserved.

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