Quick Lane® Customer Retention & Ad Program
CO-OP APPROVED
Your Very Own Quick Lane Website
Our Quick Lane website helps you get discovered online and turns digital traffic into ROs.
- Extend the Quick Lane story into your story with articles and videos
- Engage customers with content that promotes your services
- Offer Local Coupons, not just national offers
- Optimized to help your shop appear in Google search listings
Build Loyalty With Monthly eNews Campaigns
Connect with your customers through information about your dealership, service offers and car care tips. Our engaging content achieves high open and click-through rates.
Increase Conquest With Google Business
Get in front of people who are actually looking for you! Customers search Google for an “auto shop near me.” Improve your SEO quality score to improve search results with:
- Current, relevant posts
- Coupon offers that encourage response
- Photos to highlight your quality facility and expert team
- Links to your Quick Lane website
- Phone listings that generate service calls
- Map links to help customers navigate to your Quick Lane
Targeted Remarketing
Customers who initially click on your offers ARE interested. But, they’re also busy shoppers. Remarketing keeps YOUR offers in front of those shoppers with content based on their expressed interests.
- Close the deal by repeating the offer they clicked but haven’t acted on… yet
- Promote related items and add-on services
- Sweeten the offer with additional selling points and Quick Lane’s unique and branded features, advantages and benefits
- Grow your list and gain long-term customer access with email subscription offers and incentives
NewsDriver
Improve loyalty and retention with our monthly e-newsletter designed specifically for your Quick Lane business. The email campaign spikes monthly buiness and customer engagement.
WebDriver
Your custom Quick Lane websit incldues a wealth of Informative content such as car care tips, videos, maps and SEO links in a responsive format for desktop and mobile platforms.
Remarketing
Follow-up email campaigns automatically are delivered to customers who have shown an interest in high value services--tires, brakes and alignment. These types of campaigns generate exceptional open rates.
Success With Sensible Driver
Background
Quick Lane at Al Packer’s White Marsh opened in 2009. It was one the first Quick Lane’s in Maryland. In June 2016, the dealership moved its Quick Lane business to a standalone facility with double the capacity. Even in its new location, the shop faced fierce competition – big box stores, other franchises and independent shops.
Don Huebel knew that tire sales would be key to the success of the franchise because tire customers are also great service customers. They buy big ticket items and are consistently loyal. In fact, data shows that 78% of tire customers return to the place of purchase 6-9 times in a 3-year period!
The Challenge:
Get New Tire Customers
Sensible Driver has worked with Don and Al Packer since 2012. It created and manages the shop’s custom Quick Lane website and creates and distributes a monthly QL branded car care newsletter. Don challenged Sensible Driver to develop a campaign to attract those tire buyers.
The Solution:
Sensible Driver
Remarketing
In response, Sensible Driver quickly implemented a customized remarketing campaign
The results speak for themselves
Google Conquest
Cast a broader net through by targeting service customers in your area.
CampaignDriver
Remarketing and seasonal adblast campaigns help advertise your services and generate business for your Quick Lane.
Social Driver
Highlight customer reviews on your Quickl Lane site and promote offers throough Google Business.