Sensible Driver
for Quick Lane®
CO-OP APPROVED
Your Very Own Quick Lane Website
Our Quick Lane website helps you get discovered online and turns digital traffic into ROs.
- Extend the Quick Lane story into your story with articles and videos
- Engage customers with content that promotes your services
- Offer Local Coupons, not just natural offers
- Optimized to help your shop appear in Google search listings
Build Loyalty With Monthly eNews Campaigns
Connect with your costumers with “soft-sell, news
they can use” digital newsletters. Driven by content
proven to achieve strong open rates.
Increase Conquest With Google Business
Get in front of people who are actually looking for you! These customers search Google for an “auto shop near me.” Make sure you’re at the top of their search results with:
- Current, relevant posts
- Coupons with strong, money-saving offers
- Photos to show off your facility, your staff and Professionalism
- Links to your Quick Lane website for customer response and appointment-making and to improve your SEO quality score
Targeted Remarketing
Customers who initially click on your offers ARE interested. But, they’re also busy shoppers. Remarketing keeps YOUR offers in front of those shoppers with content based on their expressed interests.
- Close the deal by repeating the offer they clicked but haven’t acted on… yet
- Promote related items and add-on services
- Sweeten the offer with additional selling points and Quick Lane’s unique and branded features, advantages and benefits
- Grow your list and gain long-term customer access with email subscription offers and incentives
Give customers relevant info & news they can use
Quick Lane Marketing Videos
We’ve developed videos to help promote high value Quick Lane services:
- Target tire customers
- Promote regular maintenance services such as The Works
- Use in Google ad campaigns
NewsDriver
Improve customer loyalty and retention with our flagship, soft-sell monthly e-magazine
WebDriver
Custom content, car care tips, videos, maps, employee profiles and SEO links in a mobile-friendly format
Remarketing
Customers who already know you. These campaigns produce exceptional open rates and promote high value services (such as tires, brakes and alignment) by leveraging the known interests of your current customers.
Success With Sensible Driver
Background
Quick Lane at Al Packer’s White Marsh opened in 2009. It was one the first Quick Lane’s in Maryland. In June 2016, the dealership moved its Quick Lane business to a standalone facility with double the capacity. Even in its new location, the shop faced fierce competition – big box stores, other franchises and independent shops.
Don Huebel knew that tire sales would be key to the success of the franchise because tire customers are also great service customers. They buy big ticket items and are consistently loyal. In fact, data shows that 78% of tire customers return to the place of purchase 6-9 times in a 3-year period!
The Challenge:
Get New Tire Customers
Sensible Driver has worked with Don and Al Packer since 2012. It created and manages the shop’s custom Quick Lane website and creates and distributes a monthly QL branded car care newsletter. Don challenged Sensible Driver to develop a campaign to attract those tire buyers.
The Solution:
Sensible Driver
Remarketing
In response, Sensible Driver quickly implemented a customized remarketing campaign
The results speak for themselves
Google Conquest
Cast a broader net through our geofencing apps and pay-per-click campaigns
CampaignDriver
Targeted remarketing, adblast and buyback campaigns that build leads quickly
Social Driver
Help with your social media campaign and online reviews.