Ford eMail Marketing Program
Customer eMail Marketing Delivers Quick Results
- Spike your monthly email traffic
- Promote your vehicles and brand to thousands of viewers
- Identify hundreds of handraisers
- Increase "time on site"
- Increase "pages per visit"
Monthly Customer
Engagement
Increase VDP Views
15-40%
Average eMail
Open Rates
10-15x
Return on RO's
Build Vehicle Sales With Monthly eMail Campaigns
Reach out to people who are interested in a vehicle. Show your customers and and prospects current vehicle offers to turn their interest into action. Your program also reaches 15,000* prospects in your DMA.
• Monthly Ford customer e-magazine
• Seasonal Ford adblasts
• Targeted customer and conquest lists
Grow Organic Traffic With A Custom Blog Site
Turn organic traffic into vehicle sales. A blog is essential to your marketing strategy for one simple reason–Google and other search engines leve 'em! Bots identify blogs, which give more prospects ways to find your dealership. see your specials and click to your main site.
- Get more organic traffic
- Post your vehicle specials
- Drive more traffic to your VDPs
- Increase visibility for your inventory
- Reach up to 20,000 monthly prospects in your DMA
Engaging Content
Keeps Your Sales Funnel Full
Quality content engages prospects to keep your dealership top of mind and generate clicks, calls and form submissions. Sensible Driver content is home-grown, not AI-generated. Your monthly e-magazine informs and educates–about new vehicles and other products, new accolades, current incentives and your services. It also includes service-related articles and coupons to increase ROs.
- Create more prospects for your sales team
- Deliver Ford national sales incentives
- Promote the latest Ford vehicles
- Advertise monthly sales and service incentives and offers
Targeted Remarketing For Vehicle Handraisers
Keep your offers front and center with website visitors. Don’t let interested prospects “drift away” to your competitors. Remarketing campaigns keep them engaged in your offers based on the content they viewed.
- Follow-up offers sent to visitors who clicked on specific content
- High open rates for remarketing campaigns
- Include secondary services and offers
Enhanced Google Business Listing
Add more content to your Google Business listing to generate more organic traffic. We’ll post article links on your listing that invite prospects to “learn more.”
- Relevant, timely posts updated monthly
- Link directly to your inventory
- Link to educational articles for prospective buyers
Engage Customers With Ford Videos
Potential vehicle buyers love vehicle-related videos. According to a recent study, 92% of auto shoppers visited YouTube to research vehicles and they're 1.8x more likely to purchase a vehicle. What were they looking for? Model reviews, side-by-side comparisons, test drive and walk-around videos.
- Distribute videos through e-mail campaigns
- Keep prospects engaged with Ford-related videos
- Connect directly to your vehicle inventory
Technology Providers
Interested in a monthly email marketing solution that targets new/existing customers?
Contact us! We’re happy to help you increase vehicle sales and service business.
Learn more about our effective monthly email campaigns for you dealership.