First Month & Setup Free with 6-mo. term
Ford Sales eMail Program
Customer eMail Marketing Delivers Quick Results
- Spike your monthly website traffic
- Promote your vehicles and brand to thousands of viewers
- Identify hundreds of hand-raisers
- Increase “time on site”
- Increase pages per visit
Build Vehicle Sales With Monthly eMail Campaigns
Reach out to people who are interested in a vehicle. Show your customers and prospects your current vehicle offers to turn that interest into action. Your campaigns also include up to 15,000* prospects in your DMA
- Monthly Ford customer e-magazine
- Seasonal Ford adblasts
- Targeted customer and conquest lists
Grow organic traffic with a custom blogsite
Turn organic traffic into vehicle sales. A blog is essential to your marketing strategy for one simple reason–Google and other search engines love ‘em! Bots identify and assign blogs which gives more prospects more ways to find your specials and click to your main site.
- Get more organic traffic
- Post your vehicle specials
- Drive more traffic to your VDPs
- Increase visibility for your inventory
- Reach 30,000 monthly prospects in your DMA (you said 15,000 earlier)
Engaging Content Keeps Your Sales Funnel Full
Quality content engages prospects to keep your dealership top of mind and generate clicks, calls and form submissions. Sensible Driver content is home-grown, not AI-generated. Your monthly e-magazine informs and educates–about new vehicles and other products, new accolades, current incentives and your services.It also includes service-related articles and coupons to increase ROs.
- Create more prospects for your sales team
- Deliver Ford national sales incentives
- Promote the latest Ford vehicles
- Advertise monthly sales and service incentives and offers
Targeted Remarketing For Vehicle Handraisers
Keep your offers front and center with website visitors. Don’t let interested prospects “drift away” to your competitors. Remarketing campaigns keep them engaged in your offers based on the content they viewed.
- Follow-up offers sent to visitors who clicked on specific content
- High open rates for remarketing campaigns
- Include secondary services and offers
Enhance Your Google Business Listing
Add more content to your Google Business listing to generate more organic traffic. We’ll post article links on your listing that invite prospects to “learn more.”
- Relevant, timely posts updated monthly
- Link directly to your inventory
- Link to educational articles for prospective buyers
Engage Customers with Impactful Videos
.Potential vehicle buyers love vehicle-related videos. According to a recent study, 92% of auto shoppers visited YouTube to research vehicles and they're 1.8 times more likely to actually purchase a vehicle. What were they looking for? Model reviews, side-by-side comparisons, test drive and walk-around videos.
Identify Traffic Referrers
- Integrates with your dealership’s Google Analytics
- Utilizes UTM codes in every campaign
- Summarizes every campaign and customer interaction
- Identifies key metrics such as “time on dealer site” and “most popular” inventory
Custom Portal Offers Customer Insights
- Identify areas of customer interest for follow-up marketing
- Develop high-performing lists
- Get your email delivered to the inbox
- Send adblast campaigns
- Review campaign performance
*Six month term plus one month
**Based on 20,000 list size.
***In market customers targeted first; list size dependent on size of market area. Additional prospects extra.
