Dealership Sales Department
Customer & Prospect eMail Program
A monthly magazine for
your Ford dealership
- Local and manufacturer offers
- Promos of new and used vehicle inventory
- News about the latest Ford models and services
- Offer for your service and parts departments
- Reach thousands of customers and prospects monthly
- Delivers Industry-leading open rates (more than 30%)
- Highest open rates (30% or more*)
- Thousands of web visits
- High engagement rate (more than 50%)
- Hundreds of hand raisers
Gain sales momentum through consistent,
monthly campaigns
Your monthly e-mail campaigns help turn website visitors into buyers. We target all customers who previously purchased from you. We also include up to 15,000* prospects in your DMA.
- Monthly campaigns build dealership brand and awareness
- Seasonal adblasts promote Ford national campaigns
- Extensive lists include your previous buyers, conquest
- Reach 15,000 monthly prospect* in your DMA
Grow organic traffic with a custom blogsite
Your email program also includes a custom blogsite that contains e-magazine content. The blogsite offers reciprocal links to your main website and is essential to your marketing strategy for one simple reason–Google and other search engines love ‘em!
- Get more organic traffic
- Post your vehicle specials
- Drive more traffic to your VDPs
- Increase visibility for your inventory
Engaging Content Keeps Your Sales Funnel Full
Educate your customers and they will choose your dealership for their next vehicle purchase. Quality content engages prospects to keep your dealership top of mind and generate clicks, calls and form submissions. Educate customers about new vehicles, new products, new accolades, current incentives and your services.
- Create more prospects for your sales team
- Advertise monthly sales and service incentives and offers
- Promote Ford national sales campaigns
- Educate your target market about the latest Ford vehicles
Targeted Remarketing For Vehicle Handraisers
Keep your offers front and center with website visitors. Don’t let interested prospects “drift away” to your competitors. Remarketing campaigns keep them engaged in your offers based on the content they viewed.
- Follow-up offers sent to visitors who clicked on specific content
- High open rates for remarketing campaigns
- Include secondary services and offers
Enhance Your Google Business Listing
Add more content to your Google Business listing to generate more organic traffic. We’ll post article links on your listing that invite prospects to “learn more.”
- Relevant, timely posts updated monthly
- Link directly to your inventory
- Link to educational articles for prospective buyers
Analytics technology brings you key customer insights
Know What Sells – Before Your Customers Even Call
Stay informed about your customer and prospect interests. We create a custom campaign dashboard and support your dealership’s Google Analytics page.
See Exactly What Drives
Buyers to Your Lot
- Integrates with your dealership’s Google Analytics
- Utilizes UTM codes in every campaign
- Summarizes every campaign and customer interaction
- Identifies key metrics such as “time on dealer site” and “most popular” inventory
Lock In Your Best
Customers for 6 Months
- Six month term plus one month
- Based on 20,000 list size.
- In market customers targeted first; list size dependent on size of market area. Additional prospects extra.
